It’s not that the church has a mechanic on duty, but that
the car dealer has a chapel on the premises.
The dealer is Harrold Ford, in Sacramento. The chapel is in the new car showroom and consists
of a customer waiting area in which sits an altar of a large-screen
television. And on the screen was Jimmy
Swaggart.
So much to say about Jimmy Swaggart. Octogenarian, musician, evangelist, cousin of Jerry Lee Lewis and Mickey
Gilley. Owns and operates
the SonLife Broadcasting Network over which his televangelism is broadcast nonstop
internationally. Based in Baton Rouge, Louisiana,
he operates Jimmy Swaggart
Ministries and the Family Worship Center, the
latter a nondenominational Pentecostal church that can seat 15,500 worshippers
(read contributors). He had a zipper problem in the late 1980s and
was caught twice with prostitutes but has rebounded and today his net worth is probably
somewhere in seven figures, anybody’s guess.
I watch Jimmy
Swaggart at home sometimes. The standout
professionalism of his musicians impresses me, and I am intrigued by the draw
of religious fervor. Captivated would be a better word than intrigued. I guess it’s the skeptic in
me, but I just don’t get it.
The religious service in the Ford showroom was pure Swaggart. The crowd in the Family Worship Center was mostly middle-aged, a mixture
of whites and blacks. They clapped. They
raised their hands toward the heaven they believe in. Tears streamed down the faces of some. They sang, swayed, and some periodically let
out a loud “hallelujah” or “praise God.”
Swaggart played the piano,
his fingers gliding easily over the keys.
He sang, his rich baritone telling a favorite hymn. He is without a doubt a fine musician. A small band accompanied him, and backup
singers provided vocals. A choir sang
and swayed behind him. The music wasn’t modern Christian rock but reminiscent of old-time spirituals.
Off to one side of the screen a tote
board showed how many millions of dollars had been collected during the current
drive and how many millions to go to reach the goal. Through
it all, Swaggart would occasionally get up from the piano to prowl the stage proclaiming
“Amen!” and “Praise God!”
And he sells
Bibles. During breaks in televised services
and on other programs he hounds people to buy any one of several editions of
the Bible, including a special edition just for women.
I may watch this at home, but
at home I’m a volunteer, and I change the channel after ten or fifteen minutes;
here I was part of a captive audience. There was a lot of praising God on the
screen, but none from the customers: We
were trapped. The man next to me went
and asked a salesman if we could have a different channel selected and was told
no; the channel could not be changed. So
we were trapped for a short time, but employees were trapped for the entire
day.
I went looking for somewhere
else to sit. The service manager saw me
and asked what I wanted. When I told
him, he said there was seating in the sales room. “Yeah,” I answered, “and so is nonstop Jimmy Swaggart.” I was not in my best mood.
I went back to the
chapel. Most seats had emptied out. Customers were standing outside by the entrance
or seated on the steps. I went to the
reception area. No one was working
there, so I took a chair at an empty desk.
And there I saw it—a pen left
on the desk, a pen with the inscription “Bayside Church.” The Bayside Church is a megachurch near
Sacramento and has an average weekly attendance of 11,000. The Bayside Church has also spawned smaller
versions of itself in and around Sacramento, so I suppose you could get a
franchise and open your own Bayside Church.
Any link here? Any connection between Jimmy Swaggart
Ministries and the Bayside Church? Are megachurches
conspiring to unite and take over a Ford dealer? The whole company? Could this have happened already?
I was thinking dark thoughts when I got the word that my car was ready. I had left it for an inspection of the rear suspension. The inspection took well over an hour and turned up no problems; the dealer didn’t charge me for the work. Maybe my growling to the service manager about “nonstop Jimmy Swaggart” paid off. Regardless, I was in no mood to Praise God.
I was thinking dark thoughts when I got the word that my car was ready. I had left it for an inspection of the rear suspension. The inspection took well over an hour and turned up no problems; the dealer didn’t charge me for the work. Maybe my growling to the service manager about “nonstop Jimmy Swaggart” paid off. Regardless, I was in no mood to Praise God.
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